Beauty Industry

ULTA Names Fall Beauty Trends

The retailer's annual 21 Days of Beauty showcases trendy products and looks.

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By: Jamie Matusow

Editor-in-Chief

ULTA Beauty has announced its top beauty trends for Fall 2013, with its annual 21 Days of Beauty – September 8th through September 28th. It is celebrated in its more than 500 stores nationwide.

Each day, ULTA Beauty will feature one “Beauty Steal,” which is a special offer on a top product; and one “Beauty Focus,” which features a demo, like a customized makeup lesson.

21 Days of Beauty participants include Smashbox, Stila, Tarte, Urban Decay, Benefit and LORAC.

ULTA’s top trends for Fall 2013, and the products required to get the look:

Metallic Lids: Smashbox Photo Op Under Eye Brightener; BareMinerals Lash Domination Mascara, shown,; and LORAC Cobra Mascara

Plum Pout: Stila Color Balm Lipstick in Bridgitte; Smashbox Be Legendary Lipstick in Plum Scene; and Urban Decay Revolution Lipstick in Shame.

Nail It: Butter London Nail Lacquer in Union Jack & Yummy Mummy; Essie Nail Lacquer in Twin Sweater Set; and OPI Nail Lacquer Liquid Sand in Alcatraz Rocks.

Violet Eyes: Urban Decay Eyeshadows in Evidence & Flash; Urban Decay 24/7 Glide-On Pencil in Sabbath; and Ck One Powder Eyeshadow in Obsessed.

A complete day-by-day list of ULTA Beauty’s in-store events and beauty steals is at www.ulta.com/21days. ULTA Beauty social media followers will receive all the latest 21 Days of Beauty updates and news through ULTA Beauty on Facebook, Instagram, Pinterest and by following #ULTA21 on Twitter.

Photo: Bare Minerals Lash Domination mascara is one of ULTA’s recommended products during its 21 Days of Beauty promotion.

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